Creativity needs Conflict.

Creativity asks us to change. And people don’t necessarily like change.

A couple of months ago, a woman named Susan wrote us a love letter of sorts.

#1 from a poster series Teak did for the 50th Anniversary of the Summer of Love.
Before Susan was able to track us down, her daughter made a birthday card inspired by one of the posters in the Series.
Susan’s Bucket List (with our Summer of Love Prints crossed off)

The story of how those posters came to be was a little more rocky.

Conflict– being uncomfortable, challenging each other, is critical for creating something of value. It is, I believe, the foundation of creativity.

Creativity asks us to change. And people don’t necessarily like change.

Two more posters from the series.

Owner/Creative/Strategy at Teak in San Francisco + Re-heater of Coffee